Ticket types, also called just "tickets," are records that define the kind of admission that you offer at your cinema.
Your tickets might be as simple as Adult, Child, and Senior, but you can also use ticket types to track and report on more complex admission scenarios. For example, you might want ticket types for particular screens, events, or customers—such as tickets for IMAX or 3D auditoriums, tickets for film festivals, or tickets for members of your rewards program.
Think of ticket types as representing general price points, such as standard and premium, and then use price cards to set and adjust actual prices. For example, if you lower prices on one day of the week or increase prices on weekends, you can use price cards to make those pricing adjustments. You don't need to create unique ticket types.
Tip: Think carefully about your ticket setup and create as few ticket types as possible. The fewer records you create, the easier your system will be to maintain.
To create or manage these records, log in to Veezi and go to Tickets > Ticket Types.
- Click a column header to sort the list of tickets.
- Use the search field and filter buttons to find a ticket type by name, class, type, or price.
- Click a ticket name to edit the record.
Create a ticket
To create a ticket, click Add ticket and select one of the following options:
- Copy from Veezi: Import ticket records from Veezi's database. Pick the ticket types you need, click Add, and then click Import tickets. You can then add default prices and continue editing these tickets as needed.
- Copy an existing ticket: Choose a ticket that's already in your system, click Copy ticket, and make small changes to your copy. For example, you could copy the Adult ticket to create an Adult 3D ticket type.
- Create a new ticket: Select this option to enter all the details for a new record.
Note: If you plan to sell a ticket along with one or more items, create a unique ticket type for the package. If you offer seats at different price points, such as a premium seating area, your ticket types can reflect the options you offer. Review your screen setup and contact Veezi support to have them build your seat layout.
Configure a ticket
- Enter a description and a label to identify the ticket. The label appears in POS and anywhere else that has too little space for the full description.
- Choose a ticket class. Tickets are grouped by class in reports.
- Enter a default price for this ticket type.
Note: The default ticket price can be altered by a price card, and price cards are the best tool for controlling pricing. When you change the default price in a ticket type record, there is no change to the price cards that include the ticket. Entering a default price provides a starting point when you build a price card and ensures that no ticket is available for free due even when a price card isn't configured correctly.
- Select an appropriate Sales Tax option to reflect how you tax and report this ticket type.
Note: Sales taxes are configured in Veezi settings (Settings > General Settings). - Optionally, select Yes to indicate that this ticket type is a child ticket. When a POS operator attempts to sell a child ticket to a session for a restricted film, a warning appears.
- Enter a sequence number that reflects the typical order in which this ticket type is listed on POS. The ticket list for each session in POS shows the lowest sequence tickets at the top and the highest at the bottom.
Tip: Give your most commonly used tickets a low sequence number to ensure they appear at the top of the POS screen where POS operators will be able to find them easily. When multiple tickets have the same sequence number, they appear alphabetically.
Note: The sequence number can be altered in a price card. Enter a sequence number in a ticket provides a starting point when you build a price card.
- Optionally, click Yes to indicate that this ticket type is a package that bundles a ticket and one or more items together.
Note: When you create packages that include tickets, you'll likely want to create unique ticket types because each price card must include all of the ticket types that are used in that price card's packages.
Example: You offer 3D glasses along with adult tickets for 3D film sessions. You create a package with the glasses and your standard adult ticket type, so you must add the standard adult ticket to your 3D price card as well as the package. With this setup, a moviegoer could purchase the standard adult ticket, likely at a lower cost than the package ticket. For this scenario, you might instead copy your standard adult ticket type and save it as a new Adult-3D ticket to ensure only the correct ticket types are offered and at the appropriate price, regardless of whether they're sold as a package or as individual tickets.
- Choose the sales channels this ticket will be available in.
- Optionally, click Yes to indicate that this ticket is available only to customers participating in your rewards program.
Note: This field appears only if you're using Loyalty. Learn more about setting up Loyalty tickets.
- In the Ticket Type section of the form, choose one of the following options:
- Standard: This is the setting for most tickets. Use this option whenever the others don't apply.
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Complimentary: Use this setting for tickets that are free to customers. Complimentary tickets are typically offered as promotional giveaways or as redress for a poor customer experience. When you create a complimentary ticket:
- Set the Default Price to 0.00.
- Select only POS as the available sales channel.
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Redemption: Use this setting for tickets that customers can exchange for other tickets, such as a voucher that a customer exchanges for standard adult ticket. When a POS operator adds a redemption ticket to an order, no payment is expected for that line item and admission is free to the customer. However, the Default Price of the redemption ticket is reported to distributors. You can use redemption tickets in two ways:
- Sold as an item: Select this option if this ticket is something customers can purchase at POS, such as a buy-ahead voucher for admission during a particular time period. Specify a sales tax and item class for this ticket.
- Not sold: Select this option if this ticket is not available for purchase, such as a ticket that's part of a promotional giveaway.
Note: Both Complimentary and Redemption tickets are free to customers. Which option you use depends on whether you want to report a zero price admission to distributors for the admission.
Next step: Add tickets to price cards
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